Category Archives: Seat

Marketing crash

The funny thing with some TV commercials is when they get the accompanying music really wrong. Generally its because they see the song title, and dont look into the actual lyrics, or meaning of the song, and see that it causes the whole thing to backfire on them.

There is a car company over here, called Seat trying to sell one of their cars at the moment. Please, I’m a non driver, I have no idea which brand it is, I dont care. Even if I was a driver, I’d be barred now for at least a year because of the seizures, anyway. As it is, I dont drive regardless, but…

They are clearly trying to make their car seem cool, and exciting, so some marketing whizz kid looked at a list of suitable song title, and lo and behold, someone thought Lou Reed’s song, ‘Walk On The Wild Side’ to be right. After all, their car is clearly meant to have a wild side, so perfect.

Of course, as anyone cool enough to know the song, or old enough to remember it coming out, its all about a different kind of wild side. Transgender/Crossdressing, lots of drugs, lots of prostituting style selling of bodies for sex, all of which are perfectly suitable for the selling of cars to families, well…maybe not?

Of course, the sad fact is, that most of their prospective market just think of it being a cool tune to try and sell a car, given the song is now nearly 50 years old! But yes, this ‘Holly/Candy/Carla?’ just finds it rather ironic, and amusing when they are trying to sell a family car.

Yes, I know, almost as ironic as all these American politicians using ‘Born in the USA’ as a patriotic song, I guess?

I wonder when someone is going to start using ‘The Final Countdown’ for an event due in October over here, lol.

Right, the video. Yes, the very obvious song, could I do anything else? Of course, being that old, a true live performance, no go. But at least this version has Holly, Candy, Joe, and a few others included in it, as a touch of history