Category Archives: Adverts

The non logical advertising method

OK, lets run with something that would annoy me, even if I wasnt disabled in truth, and thats the stuff that some modern advert agencies produce for their TV adverts.  So, yes, if anyone reading this works for any of those people who think those adverts are the work of smart minds, they might want to move on here and now.

I’m not saying that Nat West bank are the only ones going down this route, because they arent, but it seems to be the main ad that is annoying me in this sense at the moment, so lets pick on them, especially as I bank with someone else, thankfully. In truth, if I did bank in the past with Nat West, I certainly wouldnt be now.

To be fair, for my non UK readers, which judging by the stats are most, and will never have seen this piece of rubbish, let me do a brief sum up of it. Basically, the ad seems to focus on the life of a guy, who needs to go to the bank that day. The thing is, the ad agency, presumably with the agreement of the bank seem to think its fine for him to go out in town, ‘wearing’ a pair of very badly penned on glasses, and a moustache, equally badly drawn on his top lip, and having people laugh at him as he goes through town.

Rather than go to the bank, someone from the bank goes to a cafe somewhere in town to meet him, by which time he is in a somewhat distressed state, obviously. Given this is presumably their attempt to get people to do their banking online, and deal with queries by video contact, the next thing you see is this guy back home, making video contact with the bank representative, or trying to. Thing is, the guy at the other end of the video has a real, but similar pair of glasses on, and said moustache too. So, unsurprisingly, the video contact lasts, oh, seconds, when the bank rep looks at him in a less than polite manner.

From here, the matter seemingly gets settled by text messages between our client, and the bank, at least. After that, we get a look at his wife, who has an equally badly drawn ‘rabbit’ look, in truth. So for me at least, the whole ad is road crash material, and makes me think of a bank I would never want to trust with any dealings, let alone trust them with my bank account.

Seriously, I do wonder if these sort of adverts make anyone feel that a bank that treats its customers like that is someone you really would rush to deal with? I know, I’m old, but I remember a time when TV adverts were designed to make you buy a product, not put you off it. Or is it just that young people, who presumably this is aimed at, just have a sense of humour that this appeals to, which I dont get?

Given I dont get the logic of adverts like this, and this song, despite the title seems to be taking a shot at such people, lets roll with this

Marketing crash

The funny thing with some TV commercials is when they get the accompanying music really wrong. Generally its because they see the song title, and dont look into the actual lyrics, or meaning of the song, and see that it causes the whole thing to backfire on them.

There is a car company over here, called Seat trying to sell one of their cars at the moment. Please, I’m a non driver, I have no idea which brand it is, I dont care. Even if I was a driver, I’d be barred now for at least a year because of the seizures, anyway. As it is, I dont drive regardless, but…

They are clearly trying to make their car seem cool, and exciting, so some marketing whizz kid looked at a list of suitable song title, and lo and behold, someone thought Lou Reed’s song, ‘Walk On The Wild Side’ to be right. After all, their car is clearly meant to have a wild side, so perfect.

Of course, as anyone cool enough to know the song, or old enough to remember it coming out, its all about a different kind of wild side. Transgender/Crossdressing, lots of drugs, lots of prostituting style selling of bodies for sex, all of which are perfectly suitable for the selling of cars to families, well…maybe not?

Of course, the sad fact is, that most of their prospective market just think of it being a cool tune to try and sell a car, given the song is now nearly 50 years old! But yes, this ‘Holly/Candy/Carla?’ just finds it rather ironic, and amusing when they are trying to sell a family car.

Yes, I know, almost as ironic as all these American politicians using ‘Born in the USA’ as a patriotic song, I guess?

I wonder when someone is going to start using ‘The Final Countdown’ for an event due in October over here, lol.

Right, the video. Yes, the very obvious song, could I do anything else? Of course, being that old, a true live performance, no go. But at least this version has Holly, Candy, Joe, and a few others included in it, as a touch of history

I’d like to buy the world a (Diet) Coke

Some of my more senior readers have probably already worked out the video, but hey, the song is 47 years old (eek!), so maybe not all?

The thing that probably inspired this blog was an advert, at a bus stop that I passed today. It was selling Tesco Diet Coke (which I already drink, save promotion claims), but the sale point was the fact that a 2 litre bottle of Diet Coke had 55 less lumps of sugar in it, than standard coke. Now I knew there was sugar in standard coke, and some form of sweetener (Aspartamene?) in diet coke, so its not as innocent as it seems, but I was still stunned by the amount of sugar in standard coke!

Let me add, that like the sweetener name, I havent checked whether the claim is correct or not before posting this.

I actually prefer Diet Coke, to Standard Coke, the taste suits me better. Fine, a little bit of mild weight watching probably helps to fight off the middle aged spread I’m developing (Hey, I am 60), but I’d rather drink the diet version anyway. Yes, I’d actually drink diet Pepsi in preference to standard Coke, though most places nowadays dont seem to sell both, unlike the good old days. No, I really cant tell any significant difference between the 2 brands, in fact. Just me, I know…

And yes, as you’ve also noticed, I dont actually buy the ‘real thing’, I’m on a budget, lol! Its fine for what I need it, which is basically to help me with food digestion (hiatus hernia), and to take painkiller pills! As a drink, unless its really hot, probably not? Fine in the old days, when I could drink it with vodka, but now I cant do alcohol…

So readers, how is it for you. Coke, or Pepsi? Standard, or diet? Or doesnt it really matter to you? Feel free to comment here, though I doubt anyone will.

OK, video time. Yes, this started as a Coke advert song, and turned into a gold record selling hit! I will always have a soft spot for the New Seekers, as in 1972, it was the first pop concert I ever went to by myself! And yes, I wanted to be Eve Graham, lol! Her parts were the ones I sang along to, even then!

I will have to do without you?

OK, amusing story time.

When I got back to work last week, as well as being told of the forthcoming change of team at work, which though I dont mind it in the slightest, I’d still quite enjoy it if someone convinced me about it, using this machine…

Yes, I know, I wish!

The second thing that was waiting for me, in the form of a piece of paper on my desk, is something from the daily free newspaper over here, known as the Metro, an article called Rush Hour Crush. Yes, it is as awful as it sounds, judging by the posts in the one left on my desk, but anyway…A couple of people especially, know of a certain bus journey crush I have, and it was placed there because of her, and me. In truth, I have no idea why I crush on her, because strictly, she isnt my type. She’s very slim, pretty much flat chested, and non exceptional looks. But, but, she just has something I adore, though thats a mystery ingredient, for sure. But anyway…

Last night, for the first time in weeks, I saw her. Mainly because I didnt see her just before I went on holiday, or the first week I was back, plus that 2 week gap, so…it was a treat when I saw her at the bus stop, and then realized there were no double seats left downstairs, so yes, she went upstairs, I was downstairs, and I’m not that predatory! Fine, I’m not in the slightest predatory, so I had to settle for 2 brief sightings.

Anyway, in line with those Crush postings, I jokingly posted this on my Facebook page, as they always love to know when I see her

Cute, slim blonde on 7.20 363 to Bailiff Bridge tonight. Coffee, or more?
Tall, butch looking blonde

I know, silly stuff, but anyway…Yes, I’m crazy, someone said they would text it in (cant do it myself, no mobile phone), if I wanted them to, and I said yes. Fine, it helps that I know she never reads anything but her kindle on the bus, so I think I’m safe from her reading it. I suppose someone at her work place might, and work out who its aimed at, but I’m sure the chances of that are equally slim.

On top of all that, I know she has a ring, but I have no idea if its a wedding ring. Probably is, but…? Oh, and secondly, I’m sure the only way someone like her would consider a sapphic relationship would be by influencing her mind, something like this!

But yes, fine, if it appears in the Metro (tomorrow would be the earliest possibility for that), and she looks at me, in a certain way, the next time I see her, well…I’ll probably still have to do without even a friend for coffee! But, just maybe…?

The video, some old Doris Day, from Calamity Jane, what I will probably have to do, concerning my certain cute lady…

Those wedding bells.

No, dont panic, not for real, definitely not yet, and probably never, in all truth. But getting to dress up as a bride, well, I would say it was unlikely, but you never know. When I got home from work on Friday evening, a friend on Twitter had let me know about this link.

Or for those of you who like the information in easy form

For this campaign, we are looking to cast a transgender woman, around 21-50 years old, to portray our bride. This spot tells the story of a bride on her wedding day and captures the power of optimism in a real, bright, sometimes heavy, but mostly positive way. This is an acting role (not portraying yourself) so there may be some dialogue required. We’re looking for someone who is dynamic, interesting and able to give us real emotion and a genuine, loving smile. Ideally someone with a story to tell, optimistic light inside, expressive eyes and has acting ability. Script can be provided upon request

Fine, strictly I dont fit into that age range, but everyone tells me I dont look my age, and I’m told my smile is good, so I’ve given it a go, and sent off an application, selling myself accordingly. The money is good ($4500, plus travel costs), the filming is in LA, so what more could I ask? The obvious answers, to have acted more recently, to be a bit, if not a lot younger (I’m sure they are ideally seeking someone nearer the lower end of that age range), but what the hell, if you dont try, you dont know, and as a few friends have said to me, I’m only going to hear the answer “No” at worst. In fact, its what I’m expecting, but if it enables me to get a foot in the door, who knows?

But no, I havent yet looked to see if the Dodgers are at home at all, during filming dates, for some strange reason lol. Though fine, if by some miracle it does happen, I sure will! Knowing my luck, they wont be, but anyway…when I’m a star of multiple TV ads, and living in town, stop laughing, I’m very much only joking now!

I must admit, despite being horribly independent nowadays, I’ve always dreamed of wearing a wedding dress, since the first day I knew I wanted to become a woman, back in 2001, but never imagined it happening. It almost certainly wont, but maybe, just maybe?

The video. Massive clue in the blog title, this time. I know, shock horror…