The non logical advertising method

OK, lets run with something that would annoy me, even if I wasnt disabled in truth, and thats the stuff that some modern advert agencies produce for their TV adverts.  So, yes, if anyone reading this works for any of those people who think those adverts are the work of smart minds, they might want to move on here and now.

I’m not saying that Nat West bank are the only ones going down this route, because they arent, but it seems to be the main ad that is annoying me in this sense at the moment, so lets pick on them, especially as I bank with someone else, thankfully. In truth, if I did bank in the past with Nat West, I certainly wouldnt be now.

To be fair, for my non UK readers, which judging by the stats are most, and will never have seen this piece of rubbish, let me do a brief sum up of it. Basically, the ad seems to focus on the life of a guy, who needs to go to the bank that day. The thing is, the ad agency, presumably with the agreement of the bank seem to think its fine for him to go out in town, ‘wearing’ a pair of very badly penned on glasses, and a moustache, equally badly drawn on his top lip, and having people laugh at him as he goes through town.

Rather than go to the bank, someone from the bank goes to a cafe somewhere in town to meet him, by which time he is in a somewhat distressed state, obviously. Given this is presumably their attempt to get people to do their banking online, and deal with queries by video contact, the next thing you see is this guy back home, making video contact with the bank representative, or trying to. Thing is, the guy at the other end of the video has a real, but similar pair of glasses on, and said moustache too. So, unsurprisingly, the video contact lasts, oh, seconds, when the bank rep looks at him in a less than polite manner.

From here, the matter seemingly gets settled by text messages between our client, and the bank, at least. After that, we get a look at his wife, who has an equally badly drawn ‘rabbit’ look, in truth. So for me at least, the whole ad is road crash material, and makes me think of a bank I would never want to trust with any dealings, let alone trust them with my bank account.

Seriously, I do wonder if these sort of adverts make anyone feel that a bank that treats its customers like that is someone you really would rush to deal with? I know, I’m old, but I remember a time when TV adverts were designed to make you buy a product, not put you off it. Or is it just that young people, who presumably this is aimed at, just have a sense of humour that this appeals to, which I dont get?

Given I dont get the logic of adverts like this, and this song, despite the title seems to be taking a shot at such people, lets roll with this

2 responses

  1. Interesting take on that Nat West ad. I’ve seen it multiple times and it was old half way through my first viewing. My interpretation is that the couple’s little girl drew on their faces presumably when they were asleep and she used permanent marker. So we have all that rigmarole getting his business done at the bank. It’s supposed to be cute and funny and some might actually think it is, but nothing more than that. Certainly nothing to worry about.

    I do have an account at Nat West and I’m not changing because of this.

    Like

  2. Thats fine. My account with the Halifax, and I have no plans to change it either.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: