A tainted love?

One thing that seems to have crept in with the commercialism of social media, is far too many companies trying to tweak their adverts to appeal to whichever group are in fashion at the time. So obviously in June, attention turns to Pride Month, and some firms try to make it look like they care about LGBT people, when all they are really doing is that by mentioning the subject, or maybe putting something rainbow on their banner that we will all conveniently forget how little they care for us during the other 11 months of the year.

Some fall for this, and said companies are duly grateful for said bonus business. Others just go on as before, completely ignore them, much as these companies will do with us, on July 1st! Then there are those of us who point out that the platitudes are little more than that, and suggest they do something to actually support LGBT people, and not just their profits. Today was one of the latter.

There was a group called EY asking on Twitter about who it was best for them to engage with to discuss LGBT inclusive policies. There were 3 options on the poll, none of which was the obvious answer, LGBT+ discussion groups, but all of which were groups that they would hope to grow their ‘advisory’ business through, at said profit to themselves, obviously. Their lack of response to numerous people, and groups pointing out their obvious omission to them, not a word! In other words, they wish to appear to be LGBT friendly, but its easy to see that their only interest in doing so is if it brings in business for them, presumably from people regarding them as LGBT friendly!

Mind, this isnt the worst case this month, would you believe. At the start of the month, some  company duly posted on Twitter, with a Rainbow flag under their business logo, and trying to show their love. The trouble was, someone bought up their posting from earlier this year, which showing them to be just the opposite at that point, pretty homophobic, to say the least. They hastily removed the tweet, but of course it had been reposted numerous times by then, so hopefully their so called stance was thoroughly shot down.

Oh, and they arent the only ones, thousands of companies do what I would term ‘rainbow’ postings in June, only to gain business they might not otherwise get, and nothing more. And yes, this is just the one that concerns me, they do this for all campaigns, so think carefully before you support some firms that seem surprisingly over supportive, just saying.

OK, video time. Yes, its the obvious one. Live version, very well done, long after the song was a massive hit. And yes, the opposite to the ‘Hard Sell’ some companies seem to make. It is 10 minutes plus in all, just warning you.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: